• Clearview Identity Package

  • Clearview Identity Standards

  • Clearview Collateral

  • Clearview Email Marketing

Clearview Library District

The Windsor-Severance Library District came to BAS1S to create a whole new identity for their expanding service area to include a new name, logo, printed materials, library cards, signs, vehicle wrap, graphic standards and templates and electronic materials.

First we created a customized on-line survey to identify the current brand, strengths and areas which could be improved. Next we engaged the community in the process by presenting several branding and naming options with an opportunity to rate each concept. The new brand was created based on the information we gathered coupled with the strategic goals of the district and library board.

The project included market research, marketing plan, logo, printed materials, vehicle wrap, signage and the development of electronic communication.