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Print is alive and well

There is nothing like the tactile experience of holding a well designed printed piece. You can turn it over in your hand, bend it, rub it between your fingers, interact with it. It may not have flash and you can’t see it on your phone, but it still fills a void when you want something to take with you.

While email, websites and tweets have their place, a direct mail piece or brochure can have a powerful impact. It is the original “interactive” marketing, and will always have a place the marketing arsenal.